In true Plein style, the opening of Philipp Plein’s newest boutique in Monaco was anything but ordinary. The luxury fashion house partnered with iconic street artist Alec Monopoly for a bold and unforgettable live performance that blended rebellion, art, and extravagance.
A Rolls-Royce as Canvas
As cameras flashed and champagne flowed, Alec Monopoly stepped out with spray cans in hand—and turned a pristine Rolls-Royce into a living artwork. In front of a stunned VIP crowd, the artist painted directly onto the luxury vehicle, transforming it into a street-art masterpiece in real time. The act, raw and provocative, embodied the spirit of both the artist and the Plein brand: unapologetically bold, high-octane, and statement-driven.
A Collision of Worlds: Street Art Meets Haute Couture
The event was a meeting of opposites—urban culture and high fashion—curated with theatrical flair. Alec Monopoly, known for his graffiti-inspired depictions of pop culture figures and financial icons, found in Philipp Plein the perfect creative counterpart. Their shared love for excess, edge, and exclusivity was on full display throughout the evening.
A VIP-Filled Affair
Held at the new flagship location in Monte Carlo, the opening attracted an international guest list of celebrities, influencers, and fashion insiders. Inside, guests explored the new collection—featuring bold graphics, studded leather, and signature skull motifs—while enjoying immersive installations and signature cocktails inspired by Monopoly’s iconic visuals.
A Brand That Dares
Philipp Plein continues to redefine the boundaries of fashion by merging spectacle with retail. From crystal-encrusted sneakers to Lamborghini-branded jackets, the brand thrives on shock value and attention-grabbing aesthetics. This collaboration with Alec Monopoly adds another layer to its disruptive legacy—one that thrives in the spotlight and refuses to play by the rules.
The Monaco boutique opening wasn’t just a store launch—it was a cultural event. Alec Monopoly's live Rolls-Royce performance will be remembered as a daring declaration of artistic freedom and brand defiance. In a world of quiet luxury, Philipp Plein once again chose the louder path—and made sure everyone was watching.