Under the starlit skies of the French Riviera, Chopard once again proved that luxury and philanthropy can coexist with elegance. During the 2025 Cannes Film Festival, the Swiss maison hosted an unforgettable charity dinner at the iconic Château de la Croix des Gardes, blending cinema, haute joaillerie, gastronomy, and generosity into one magical evening.
A Cinematic Setting for a Cause
Perched above Cannes with panoramic views of the Mediterranean, the Château de la Croix des Gardes offered the perfect setting for Chopard’s charity soirée. Known as the former backdrop for Alfred Hitchcock’s To Catch a Thief, the estate was transformed for the occasion into a floral paradise. Lavish arrangements, candlelit paths, and mirrored décor gave the evening a dreamlike ambiance worthy of the silver screen.
The Stars Align
Hosted by Caroline Scheufele, Chopard’s co-president and artistic director, the event gathered an elite circle of international celebrities. Julianne Moore, Lupita Nyong’o, Marion Cotillard, Kendall Jenner, and Irina Shayk were among the illustrious guests draped in pieces from Chopard’s 2025 Red Carpet Collection. The haute joaillerie creations—crafted in ethical gold and Fairmined gemstones—were showcased in a runway presentation around the château’s infinity pool.
A Dinner Crafted for the Senses
Guests were treated to an exquisite seated dinner inspired by the flavors of Provence. Dishes, paired with vintage wines, were served under crystal chandeliers suspended from trees. The culinary experience reflected the brand’s attention to artistry and detail, while offering a serene moment of connection amid the buzz of the festival.
A Performance to Remember
As the evening unfolded, a surprise live performance by Enrique Iglesias electrified the crowd. His set added a vibrant rhythm to the celebration and brought guests to their feet, transforming the refined ambiance into a jubilant celebration of life, music, and shared values.
An Elegant Gesture of Giving
While no formal auction took place, the charity dinner stood as a discreet yet impactful gesture of support for emerging artists and social causes. Access to the evening was limited to select invitees and benefactors, with dinner tables reportedly priced at over £12,000 per seat. Proceeds and visibility from the event help support Chopard’s ongoing commitment to nurturing young talent in cinema and beyond.
Chopard’s Enduring Legacy in Cannes
Having redesigned the Palme d’Or in 1998 and founded the Trophée Chopard in 2001, the brand continues to play a key role in the cultural heart of the Cannes Film Festival. Each year, Chopard uses its platform not only to celebrate cinema and style, but also to inspire meaningful impact through artistry and generosity.
The 2025 Chopard charity dinner was not merely a glamorous gathering—it was a tribute to beauty with purpose. From high fashion to heartfelt philanthropy, the evening captured the spirit of Cannes and Chopard alike: dazzling, refined, and deeply human.