For the most glamorous race on the Formula 1 calendar, Givenchy made a striking debut in Monaco. In collaboration with Sephora, the French fashion house unveiled a bespoke luxury suite at the iconic Fairmont Hotel, offering guests an immersive sensorial experience in the heart of the Grand Prix action.
A Prime Location Overlooking the Race
Perched above the famous hairpin turn of the Monte Carlo circuit, the Givenchy Suite at the Fairmont provided a breathtaking vantage point for guests to watch the race unfold. Designed with refined elegance, the suite featured contemporary furniture, black and gold accents, and floor-to-ceiling windows that opened onto panoramic views of the track.
Fragrance Meets High-Speed Glamour
One of the highlights of the experience was a fragrance masterclass curated by Givenchy. Guests were invited to explore the brand’s olfactory heritage, from the discovery of rare ingredients to the art of blending a personalized scent. This unique activation brought the subtlety of perfume-making into the adrenaline-fueled world of motorsport.
A New Chapter in Motorsport Sponsorship
In a bold move, Givenchy also announced its official entry into Formula 1 through a new sponsorship agreement with a prestigious racing team. This partnership reflects the shared values of performance, innovation, and style—linking the high fashion world with the elite motorsport circuit.
Luxury as an Experience
By creating this exclusive suite experience, Givenchy redefines luxury not just as a product but as a curated lifestyle. Combining physical comfort, emotional engagement, and sensory storytelling, the brand offers a multi-dimensional encounter that blends fashion with the pulse of the Monaco Grand Prix.
Key Highlights:
- Location: Givenchy Suite at the Fairmont Hotel, overlooking the Monaco F1 circuit
- Partnership: Co-branded with Sephora, offering a unique fragrance discovery journey
- Experience: Fragrance masterclass, scent personalization, high-end hospitality
- Motorsport Engagement: Official sponsor of a Formula 1 team
- Objective: To merge elegance and excitement, creating a luxurious motorsport-inspired experience
With its presence at the 2025 Monaco Grand Prix, Givenchy affirms its commitment to pushing the boundaries of brand experience. More than just an appearance, it marks the fusion of couture, sensory innovation, and the thrilling spectacle of Formula 1—positioning the brand at the crossroads of luxury and velocity.