In May 2025, Montale Paris, the renowned luxury perfume house, captivated the fragrance world during the Cannes Film Festival with an exclusive event showcasing its latest creations. While the brand has yet to open a dedicated boutique in Cannes, its growing presence at key regional events signals its intent to strengthen ties with the international luxury market.
The highlight of Montale’s Cannes activities was the launch of two new scents, Dallachai and Arabians Musk, unveiled at a prestigious gathering held at the Hôtel Majestic Barrière. The event attracted fragrance connoisseurs, industry insiders, and high-profile guests, all eager to experience the unique olfactory artistry that defines Montale.
Known for blending Middle Eastern influences with Parisian elegance, Montale’s perfumes offer a distinctive sensory journey, combining rare ingredients and bold accords. The Cannes event not only celebrated these new launches but also reinforced Montale’s commitment to innovation and craftsmanship in the competitive luxury fragrance landscape.
Although Montale does not yet operate a boutique in Cannes, the brand’s strategic presence during the festival and partnerships with select retailers provide ample opportunities for enthusiasts to explore its exclusive collections.
As Montale Paris continues to expand its footprint, fragrance lovers in Cannes and beyond can anticipate more exciting developments from this iconic house in the near future.